Founded on our love of travel and thirst for creativity.
Founded on a shared love of travel, design, and the kind of ideas that refuse to stay in the group chat.
Before OOE, we were two creatives building brands, websites, and campaigns for our own clients, collaborating quietly, usually from different corners of the world. Eventually, it just made sense to make it official.
So we took a road trip — the kind that’s equal parts strategy session and creative reset. Somewhere between the long stretches of highway, small towns, and too many coffees, Opposite of East was born.
We started OOE because we noticed something missing.
Most agencies build brands that look good or work well, rarely both. Founders were spinning plates instead of scaling, constantly in their business instead of leading it.
We wanted the opposite.
A studio built on clarity, creativity, and systems that scale, so founders can do what they actually set out to do: live, play, travel, and think clearly.
Because the goal isn’t to build a brand that keeps you busy.
It’s to build one that gives you freedom.
Opposite of Working
We believe business should feel intentional, creative, and quietly confident, the kind that lets you mentally clock out, knowing everything’s still running beautifully in the background.
That’s what we call the Opposite of Working.
And that’s the real luxury, time, clarity, and a brand that works while you don’t.
You just found your team…
and maybe your brand’s next great plot twist.
Meet the Founders
Tricia Mogensen
Before co-founding Opposite of East, Tricia owned and operated a hospitality marketing and consulting firm with a strong focus on business development, culture, and social content. Her background has allowed her to effectively launch and support over 100+ businesses within industries including restaurants, hotels, real estate, wellness, and e-commerce.
Outside of working with clients, you can find her studying intuitive horsemanship at Horse and Heart Ranch or with her two dogs, Bear and Frank.
Jenny Keck
With decades of experience as a graphic designer. She started her career at Santa Cruz Weekly (now Good Times Weekly), where she served as the Art Director for more than 10 years. Following that, she held the position of design publishing manager for Coastal Homes magazine before working as the brand and marketing manager at a real estate brokerage.
When she is not occupied with work, Jenny enjoys spending time with her teenage boys, Hunter and Rylan, taking strolls through the Santa Cruz Harbor, and helping clients with home decor.