Capitola Village

Capitola Village is a walkable, locally-owned pocket resort town where the wharf, the waves, and your front door are the same ten-minute walk.

Brand Strategy • Brand Design • Messaging • Content Strategy • Creative Direction • Video Production

Strategy & Execution

We developed a holistic marketing strategy that encompassed both digital and traditional media, aimed at repositioning Capitola Village as a must-visit destination. Our approach included targeting specific demographics likely to be attracted to the unique offerings of the village.
Recognizing the need for a fresh visual representation, we revamped the existing brand identity and logo, infusing it with vibrant colors that mirrored the lively spirit of the town. This update was reflected across all branding materials
Leveraging relationships with key influencers in the travel and lifestyle sectors, we orchestrated a series of visits and promotional content that highlighted the best of Capitola, from its scenic views to its bustling local commerce.
Our team conducted extensive press outreach to generate buzz around Capitola Village’s revival. This involved pitching stories to major publications and securing features that showcased the village’s recovery and attractions.
We updated the visual content library with fresh photography and videography, including dynamic drone footage that captured the renewed energy and beauty of Capitola Village.
Event Planning:
We coordinated several signature events designed to draw visitors and provide them with memorable experiences that would encourage repeat visits and word-of-mouth advertising.
Event Design and Collateral:
Our creative team designed eye-catching posters and promotional materials for various events, enhancing the visual appeal and information dissemination.
A pivotal component of our strategy involved comprehensive content marketing, which served to engage potential visitors through multiple touchpoints.
- Email
- Blog
- Facebook
- X - Twitter
- Instagram
- TikTok