Campaign Services
Brand & Marketing Strategy, Media Relations, Influencer Relations, Social Media
Client Since
2025
Industry
Travel and Hospitality
Website
How we did it Hotel Paradox is a boutique hotel in downtown Santa Cruz known for its modern design and immersive guest experiences.
The Challenge
They needed a fresh brand strategy and visual content that would reposition them as a premium yet playful destination for both locals and travelers, while boosting visibility and bookings.
The Approach
We led a full creative refresh that included brand messaging, seasonal campaign planning, and a photoshoot series showcasing the property’s amenities and unique personality. Content was tailored for social, web, and direct marketing—balancing aspirational storytelling with approachable style.
The Results
Increased Instagram engagement by 48% in the first three months
Boosted direct bookings through targeted email campaigns
Gained media features through elevated brand visuals
The Takeaway
By aligning creative with local lifestyle and guest values, we helped Hotel Paradox own its identity and stand out in a crowded hospitality market.
