Campaign Services
Brand and Marketing Strategy, Brand Design, Website Design, Product Design, Influencer Relations, Social Media
Client Since
2022
Industry
Travel and Hospitality
Website
How we did it
We created Roam West's brand from scratch, designing their complete identity to reflect intentional exploration. We produced brand photography across California's coast and mountains, designed and built their website, and established their entire digital presence, managing social media, creating content, developing blog strategy, and executing campaigns that positioned them as a guide for curious explorers, not checklist tourists.
The Challenge
Roam West needed a brand built from the ground up. As a new travel guide for California and the West, they had content and vision but no identity, no cohesive digital presence, and no strategy to stand out in a crowded travel landscape. They needed a brand that captured intentional exploration, discovering the West at your own pace with curiosity and style, and resonated with travelers who valued authenticity over itineraries.
The Approach
We built Roam West's brand from scratch, creating their complete identity, visual system, and messaging around intentional exploration. We produced brand photography that authentically showcases California, designed their website, and established their full digital strategy. We managed social media, created content, developed a blog strategy, and executed campaigns that positioned them as a guide for curious travelers, not checklist tourists.
The Results
Distinctive brand in competitive travel media
Growing, engaged social media audience
Website driving consistent traffic and engagement
Shareable, aspirational brand photography
Positioned as go-to guide for West Coast exploration
Brand framework enabling sustainable growth
The Takeaway
We built Roam West's brand from the ground up, creating a distinctive identity that inspires intentional exploration. Through original brand design, strategic photography, and comprehensive digital execution, we positioned them to stand apart in a crowded travel market.
