Campaign Services
Brand & Marketing Strategy, Consulting, Media Relations, Social Media, Website Design
Client Since
2023-2025
Industry
Environment and Technology
Website
The Challenge
Although Sandbar had a strong reputation and deep roots in the community, they needed a more cohesive and modern brand presence. Their marketing felt fragmented—lacking clear messaging, visual consistency, and community engagement across digital platforms. The challenge was to elevate their brand while keeping it grounded in trust, technical credibility, and local pride.
How we did it Sandbar Solar & Electric is a trusted leader in solar and electrical services across Santa Cruz County. Since 2004, they’ve helped homeowners, businesses, and organizations design and install high-efficiency solar systems—committed to sustainability, local expertise, and long-term energy solutions.
The Approach
We partnered with Sandbar to revamp their brand strategy and marketing execution across key touchpoints. Our work included:
Brand positioning and voice refinement
Social media strategy and management to highlight projects, team culture, and community partnerships
Website refresh recommendations for clarity and conversion
Ongoing content production, including photography and video, to capture real jobs, client stories, and behind-the-scenes moments
Campaign consulting for events, sponsorships, and educational content
The Results
Increased engagement and reach on Instagram and LinkedIn
Stronger community visibility through storytelling and local features
Greater alignment between brand identity and company culture
A refreshed, consistent presence across all marketing channels
The Takeaway
A strong reputation doesn’t always translate to a strong brand. By refining Sandbar’s message and visuals—and backing it with strategy and storytelling—we helped this legacy solar company shine even brighter.
