Santa Cruz Athletic Club
Helping redefine what a gym could become.
Strategy & Advisory • Brand Positioning • Messaging • Website • Content Strategy • Creative Direction • Marketing
Case StudyHelping redefine what a gym could become.
How It Came Together
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We developed SCAC's brand strategy and positioning from the ground up, including pre-launch messaging that shaped how the club introduced itself to the community before doors even opened.
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We built out SCAC's brand verbiage and voice, copy, messaging, and language, so everything from signage to social sounds like the same club talking.
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We designed the full suite of in-gym and marketing collateral: displays, graphics, flyers, banners, and everything else that shows up in the physical space and around the community.
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Working with Lost Coast Media, we ideated, scripted, and produced SCAC's video content from concept through final cut.
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Today, we manage SCAC's website, write their blogs, run their newsletters, and continue handling their social media, an ongoing partnership that's grown well past the original launch scope.
