Campaign Services
Brand & Marketing Strategy, Consulting, Media Relations, Social Media, Website Design
Client Since
2025
Industry
Health and Wellness
Website
How we did it Santa Cruz Athletic Club is a long-standing fitness and wellness hub offering gym facilities, group classes, and personal training.
The Challenge
The brand needed to modernize its image and better communicate its unique sense of community to both long-time members and new prospects.
The Approach
We executed a content, including brand photography, new messaging, and member-focused campaigns. The goal was to spotlight the club’s welcoming atmosphere, revolutionary facility, diverse classes, wellness center, and holistic approach to health.
The Results
Refreshed digital presence with new visuals and tone
Higher retention among existing members
Successful lead generation from targeted campaigns
The Takeaway
Elevating the everyday experience of a trusted community space created a deeper connection between the brand and its members.
