Campaign Services
Brand and Marketing Strategy, Brand Identity Design, Website Design, Brand Photography, Brand Launch, Social Media Marketing
Client Since
2025
Industry
Health & Wellness
Website
How we did it
We developed Yoso's marketing and brand strategy, positioning them around inflammation care and ritual recovery. We designed their complete rebrand, visual identity, and messaging. We built their website to create an immersive, grounded experience that reflected their "skin to soul" philosophy. We created and executed their social content strategy, producing content that educated, soothed, and invited people into a different kind of wellness, one rooted in presence, not performance.
The Challenge
Yoso Wellness needed to differentiate in a saturated wellness market where most spas positioned themselves as luxury or pampering experiences. Founder Jennalee saw clients chasing surface-level treatments without addressing the root cause of inflammation from stress, trauma, and imbalance. Yoso needed a brand that communicated something deeper: a return to the body, to balance, to presence. Without clear positioning and cohesive identity, they risked being perceived as just another spa rather than a grounded sanctuary for true healing.
The Approach
We built Yoso's brand strategy around their core truth: "Where Ritual Meets Regeneration." We positioned them as a sensory wellness brand focused on inflammation care and nervous system healing, not pampering, but presence. We created their complete brand identity and grounded messaging. We designed their website to reflect the intentional, ritual-rich experience. Then developed and executed their social content strategy, creating content that consistently communicated their unique positioning as a place where healing is embodied, not performed.
The Results
Brand strategy positioning Yoso as inflammation-focused wellness
Redesign of brand identity
Website reflecting ritual-rich healing experience
Social content strategy driving engagement
Clear differentiation in saturated wellness market
Brand framework communicating "return to ritual" philosophy
The Takeaway
We transformed Yoso Wellness from a spa concept into a distinctive healing brand. Through strategic positioning around inflammation care, Wabi-Sabi-inspired design, and content that educates rather than sells, we created a brand that stands apart—inviting people into wellness as a return to themselves, not an escape from reality.
