Founded on our love of travel and thirst for creativity.

As we all experienced in 2020, it was a year of unexpected opportunities for exploration.

Before starting our agency, we had been collaborating behind the scenes on branding and website design for our individual clients. As a natural progression, it seemed perfectly aligned to collaborate officially. So we took a trip where we created, dreamed, and strategized. And that's how Opposite of East was born.

During our journey, we noticed a significant gap in the creative space. It's rare to find an agency that blends strategy, brand design, website design, visuals and marketing under one roof. Often, business owners will have their brand designed in one place and hire a separate team for photography, resulting in unaligned brand visuals and messaging.

We believe that every connection point of your brand should feel intentional and aligned, allowing your clients and guests to immerse themselves in your brand's culture. We're here to help your brand take shape!

Specializing in brand building, digital storytelling, and tailor-made campaigns.

Tailored Marketing

Opposite of East operates at the intersection of creativity and strategy, creating tailored marketing solutions for lifestyle and hospitality brands. Our approach is holistic, and our methodology is innovative. We're in the business of making your brand not just seen, but felt, not just heard, but experienced.

What We Do

  • Brand Strategy

  • Brand Design

  • Website Design

  • Package Design

  • Photography

  • Videography

  • Social Media Strategy

  • Social Media Management

  • Campaign Creation

  • UGC and Influencer Campaigns

  • Event Engagement

  • PR and Media Placements

Co-Creative Directors & Founders

Tricia Mogensen

Before co-founding Opposite of East, Tricia owned and operated a hospitality marketing and consulting firm with a strong focus on business development, culture, and social content. Her background has allowed her to effectively launch and support over 100+ businesses within industries including restaurants, hotels, real estate, wellness, and e-commerce.

Outside of working with clients, you can find her studying intuitive horsemanship at Horse and Heart Ranch or with her two dogs, Bear and Frank.

Jenny Keck

Jenny, the other co-founder of Opposite of East, with more than 23 years of experience as a graphic designer. She started her career at Santa Cruz Weekly (now Good Times Weekly), where she served as the Lead Designer and Art Department Manager for more than 10 years. Following that, she held the position of design publishing manager for Coastal Homes magazine before working as the brand and marketing manager at a real estate brokerage.

When she is not occupied with work, Jenny enjoys spending time with her teenage boys, Hunter and Rylan, taking strolls through the Santa Cruz Harbor, and helping clients with home decor.