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The Lounge

Brand stories and insights to inspire.

Opposite of East Opposite of East

BRAND STRATEGY vs. MARKETING STRATEGY

We get asked a lot is; what is the difference between a brand strategy and a marketing strategy? Do I need both?

Spoiler Alert! Yes, and they work together. Like Sonny and Cher, Beth and Rip, Lucy and Desi. You can’t have one without the other. Otherwise, the magic isn’t the same.

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Tricia Mogensen Tricia Mogensen

PHOTOSHOOT CHECKLIST FOR PERSONAL BRANDS

We wholeheartedly believe that personal brands thrive online, but it is crucial to showcase yourself memorably and interactively to stand out. With more and more video content ruling the online space, your brand photography needs to have that stop factor. Stop their scroll and give them a reason to pause.

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Tricia Mogensen Tricia Mogensen

BRAND VS. BRANDING

The word brand is thrown around all over social media. But what is a brand, and do you need one?

Often confused is what a brand vs. branding is? So let’s dive in, shall we?

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