DO YOU REALLY NEED BRAND PHOTOGRAPHY?

Hands up if you've ever taken a selfie and thought, "this is the professional-quality shot that I need for my brand."

Now put your hands down; I can't see them. But I bet a lot of you have been there! It's tempting to think you don't need to hire a professional photographer when so many people out there are more than happy to snap some pics for free on their phones.

And I get it. I mean, what's the worst that could happen? You already know you look good in selfies—you're just going to capture those same sweet angles from farther away, and voila: professional-quality photography.

Well, the truth is… no matter how great your outfit is, how well you apply your makeup, or how long you spend getting ready, using DIY photography is rarely enough to do justice to your brand.

While it might seem like hiring a photographer will make your business expenses higher upfront (and yes, you're right—it does!), it ends up being cheaper in the long run. After all, if you're paying for professional photography or videography once or twice a year and reusing those images and videos on social media, in email newsletters, print, and the website, you'll already see an amazing ROI.

Long story short, there are many brand photography options for any budget. Invest in them so you can check them off your list and move on with sharing your story online.