Bittersweet Bistro

In the heart of Aptos, California, a beloved hospitality gem has been making guests feel right at home for three decades. Founded by a visionary husband and wife duo, this establishment has become a staple in the community, renowned for its warm, family-like atmosphere and expert service.

As they approached their 30th Anniversary, the need to modernize and rejuvenate their brand became evident. Recognizing this milestone as the perfect opportunity for renewal, they partnered with Opposite of East to embark on a comprehensive brand refresh.

Serving Classics with a Twist

The project was multifaceted, aimed not just at celebrating an impressive thirty-year legacy but also at setting the stage for future growth. Our objectives were clear: to update their branding with a fresh, contemporary look, to build a new, user-friendly website that reflects their commitment to quality and hospitality, and to amplify their presence through full-service marketing.

This included a dynamic social media strategy and robust support for event PR and production. The ultimate goal was to honor their 30-year milestone with a vibrant visual refresh that would invigorate their brand identity and ensure their continued success in the competitive hospitality industry.

By revitalizing their brand, enhancing their digital footprint, and elevating their marketing strategies, we aimed to not only celebrate their past achievements but also to lay a solid foundation for their future endeavors. This case study explores the journey of refreshing a beloved local brand, the strategies deployed to achieve this transformation, and the impacts of these efforts on their business and community presence.

Scope of Work

Brand Strategy
Brand Re-Design
Food and Drink Photography
Event Space Photography
Website Design / SEO
Google Business Refresh
Marketing Strategy
Digital Marketing Management

Monthly Website Traffic

In an effort to enhance the establishment's digital footprint and drive meaningful engagement, we optimized their Google Business page alongside a refined social media strategy, focusing solely on organic reach. By leveraging the full potential of these platforms, we enriched their listings with high-quality images, up-to-date information, and engaging posts that accurately reflected their refreshed brand identity and the unique value they offer to their community.

Through targeted keywords, consistent posting schedules, and interactive content that encouraged user participation, we significantly increased their visibility in local search results and social media feeds. This strategic approach fostered a deeper connection with their audience, encouraging shares, recommendations, and direct interactions.

As a result of these concerted efforts, we saw a dramatic uplift in website traffic, soaring from 1,500 monthly clicks to over 4,000, all achieved through organic reach.

Event: Taste of Paso

In 2023, our ongoing management and strategic marketing efforts culminated in the unprecedented success of the "Taste of Paso" wine tasting event. By leveraging targeted promotions and engaging content across our digital platforms, we not only sold out the event but also attracted a diverse crowd of new guests and esteemed vendors from across California.

This achievement underscored the power of our tailored marketing initiatives, significantly enhancing brand visibility and fostering valuable community connections.

The event became a vibrant showcase of local and regional wines, celebrating the rich flavors of Paso and marking a milestone in our client's journey towards becoming a landmark destination for wine enthusiasts.