HOW TO DIY YOUR BRAND STRATEGY
Even if you cannot have your brand strategy done by a professional, you can still create a cohesive strategy to support your online presence.
Because it’s 2022, and the days of a messy brand with no direction and 13 different fonts are over.
Because yes, your audience does notice.
So what do you do if you’re in a place where you need a strategy, but your budget isn’t quite ready for an investment into your business?
So today, we’re going to break down how to start the process of DIYing your own Brand Strategy so you can create a clear roadmap for your business.
This brand strategy will allow you to feel your deeper purpose within your business, show up confidently in your marketing, and set the tone for your future brand design.
Grab a notepad or fresh Google Doc, and start answering some questions.
BRAND PURPOSE
Brand purpose is essentially a business' "why" – its reason for existing besides making money.
What inspires you about your business?
How are you helping your customers?
How are your clients' lives better because of your work?
How is your brand/business different from your competition?
Who are the people you're aiming to help with your business?
Use these answers to tell your story and connect with your audience through small.
BRAND VISION
Brand vision refers to the ideas behind a brand that help guide the future. It’s the trajectory you’re going on through your business. It’s what helps differentiate your business from others and fuels the WHY behind your marketing campaigns.
Where do you want your business to be in the next 5-10 years?
What is your massive vision for your business?
Vision Statement goes here: ___________________________________
Use this as fuel to show up every day in your business with passion and purpose. In addition, let it guide your decision-making to keep you focused on your true goals and long-term vision.
BRAND MISSION
A mission statement defines what line of business a company or person is in, why it exists, or what purpose it serves.
See if you can write your mission statement. It should be short and precise.
What mission are you here to achieve?
How do you do it?
Who do you do it for?
Mission Statement goes here: ___________________________________
This can be used in your Instagram bio, on your website, and within your marketing.
DREAM CLIENT
Do you currently have a dream client in mind? Is there someone who you love working with that stands out?
Name
Location
Age
Marital status? Kids?
What do they do for work?
What social media platforms do they use?
What websites do they use?
What kind of lifestyle do they have?
What are they doing on the weekend?
What are some of the things they are concerned about?
How does your service or product help them live a better life?
Spend some time getting to know this dream client of yours. This part is not one to skip! He/She/They are who you’re talking to within your messaging, marketing, and website.
Define it clearly, and watch how aligned you feel knowing you’re serving your dream clients!
This process will get you started in reconnecting to your WHY and your dream client.
Remember, everything in business is connected, and you should always frame your strategy for serving your clients and position yourself differently from your competitors.
Take your time and remember that business is constantly changing and evolving. The goal is to create an elevated brand that stands the test of time.
If you want to dive into the entire Brand Strategy process, we are happy to help! But until then, this will get you started!